MAGAZIN

by Squadplan

Moodboard Eunoia.jpg

CASE STUDY

Eunoia

To give you an idea of our creative design process, we invented a case study for a perfume bottle. 

First, we discussed the scent and the brand: what kind of perfume should it be? How should it smell? How should the bottle look like? Which color does the liquid have? 

We opted for a rustic and romantic aesthetic which we would visualize with a simple looking design and an ancient touch.

For the name we thought about the word « Eunoia » (« efnia ») which is Greek and means

 

« a pure and well-balanced mind, a good spirit ». 

 

Our perfume represents a pure scent, simple yet romantic. It has Eucalyptus nuances combined with sea salt and honey which reminds of the coast life in Greece. 

Color Scheme 

For our color board we decided to use warm earth tones like beige for sand, brown for soil and green for Eucalyptus. 

 

Logo

The logo is kept minimalist and reminds in color and font on old letters written with a quill. The color of the liquid insinuates the scent’s nuance of honey.

Eunoia Logo (1).png
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